It’s no secret that as technology advances, so too does the fashion industry. Although they are wholly separate industries, there still exists a deep link between the two that is sure to continue strengthening well into the future. With that in mind, Chris Burch recently wrote an article exploring the possible future of fashion, and how it coalesces with the future of technology.
Beginning with a retrospective look on how the fashion industry evolved in the early 70’s, and its parallels to the evolution of the stereo. What once began as a bulky object used to advertise a person’s musical tastes gradually evolved into the miniature mp3 players that virtually everyone is accustomed today. As people gravitated towards personal music players, the fashion industry worked to accommodate these needs.
Burch draws a parallel to this in the present, with fashion designers currently working on making self-sufficient clothing that can accomplish a number of routine tasks, such as making a drink, entirely by themselves. Further pushing this self-sufficiency trend, Burch brings up clothing that can generate energy through movement, allowing the wearer to charge their electronic items and ensure that they’re never desperately looking for a charger.
Of course, Burch also mentions that this relationship works both ways. Sometimes, technology isn’t ready to be accepted by the world at large without a little help from the fashion industry. For example, in order to make Google Glass socially acceptable, fashion designers incorporated the technology into their shows. If people think that technology is “cool,” then they’re far more likely to incorporate it into their own lives.
For his part, Chris Burch has extensive experience in both the technology and fashion industries. In fact, Burch is also the owner of the fashion brand Tory Burch.
Aside from owning many different businesses, Burch is also known as having a natural instinct for marketing. His ability to build the branding power of new businesses and products has made his insight particularly valuable to start-ups and businesses that are interested in growing their brand. When Burch puts these instincts towards predicting the future of marketing and technology, his wisdom is generally accepted as being accurate.