Sweetgreen has become the desirable model for other restaurant companies of the future thanks to its healthy, fresh, organic, and of course local food options. Sweetgreen has grown to include 40 locations and is only growing in popularity. Learn more: https://www.linkedin.com/in/nathaniel-ru-b04a7310
According to Nathaniel Ru, they have created a brand that is not only healthy for people to eat but it is a brand that really stands for something. The more common and traditional food chains could stand to learn a lot form Sweetgreen. 30% of all of Sweetgreen’s transactions are made on a mobile app or online and technology is a big part of Sweetgreen’s success. Learn more: http://observer.com/2016/04/jobs-report-sweetgreen-co-founder-jonathan-neman-lives-the-sweet-life/
In order to stay grounded and close to their customers, Sweetgreen shuts down their corporate office five times every year in order for everyone to work in its restaurants. The company operates without a main headquarters because they simply don’t believe in big corporate headquarters. Learn more: http://www.forbes.com/pictures/ekeg45fe/nicolas-jammet-nathaniel-ru-jonathan-neman-co-founders-sweetgreen-262627/
Nathaniel Ru, Jonathan Neman, and Nicolas Jammet met at the university they attended and took an entrepreneurship class together. They also have another thing in common: all three of them had parents that are not only first-generation immigrants but they also started their own businesses. They began Sweetgreen because they felt that there were simply no healthy eating options in the Georgetown area and that had to change. They knew that if their new business could survive the winter break when the campus was sparse of students, then they had made it. Ru doesn’t have any regrets but he does wish that he made more time to read more books when he was younger. Learn more: https://www.youtube.com/watch?v=VnQ9aK4ZmFA
Nathaniel Ru is an investor as well as a businessman and entrepreneur. He is Co-CEO and Co-Founder of Sweetgreen, a seasonal kitchen that offers food that supports local communities and sustainability.
Nathaniel Ru is from Pasadena, California and he graduated and obtained his BS in Finance from the Georgetown University’s McDonough School of Business. It is also where he became acquainted with his future colleagues, Nicolas Jammet and Jonathan Neman. They founded Sweetgreen together in 2007 and opened their very first location in Georgetown. They launched sweetlife in 2010, the largest music and food festival on the East Coast and it attracts thousands and thousands of concert goers every year. Nathaniel Ru has been recognized by many accolades such as “40 Big Food Thinkers 40 and Under” and Inc.’s “30 under 30” just to name a couple.