Jose Auriemo Neto: President and CEO, JHSF

Jose Auriemo is the chief executive officer of JHSF, a real estate company in Brazil. He took over as president and CEO from his father, Fabio Auriemo when he was only 27 years. JHSF has carved out a niche for itself as a leading real estate developer both in Brazil and across the borders. The company specializes in both residential and commercial real estate. Since its inception in 1972, JHSF has stayed committed to the development of luxury real estate projects in and out of Brazil.

Projects Undertaken by JHSF

Diversification is a crucial ingredient in the success of any business enterprise. For that reason, JHSF has taken it upon itself to spread its wings and encompass various aspects of real estate. They have been at the forefront in the development of office buildings, shopping malls, hotels, airports, and other public buildings. Some of the individual projects carried out by JHSF are the Ponta Negra Shopping complex in Manaus, the Bela Vista in Salvador and Cidade Jardim shopping center in Sao Paulo.

Partnerships with Luxury Stores

Ever since Jose Auriemo took over as the CEO of JHSF, the company has taken a keen interest in partnering with luxury brands in a bid to expand its global footprints. Jose Auriemo Neto oversaw JHSF’s partnerships with leading luxury brands such as Jimmy Choo, Pucci and Hermès in 2009. The luxury brands saw the collaboration as a lifetime opportunity to set up shop in the Cidade Jardim shopping mall owned by JHSF.

Additionally, JHSF has also partnered with Valentino who made a debut in Brazil in 2012. In retrospect, Valentino launched the Red Valentino stores in Brazil, which was their first store in the country. Although the sale of luxury products declined in Brazil in 2016 and 2017, JHSF and its partners managed to stay afloat and recapture their market share. The company experienced a 16.1% growth and a 2.3% increase in revenue post-2017.

JHSF is presently constituted of four business units; Fasano Hotel & Restaurants, Incorporation, Shopping Center and Airport. JHSF has managed to solidify its position as the leading real estate developer in Brazil for the 42 years it has been in existence.

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