Lori Senecal Shares Insights On How One Can Create Effective Publicity Campaigns

There are many reasons as to why one would find Lori Senecal to be very intriguing. First, the advertisement guru has carved out a niche for herself in the competitive industry of marketing. Second, Lori Senecal possesses a lot of positive traits that have kept her on track in her quest to make her company one of the most reputable brands across the globe. Lori Senecal loves her job in the advertising industry. Name any household names in the business world, and Lori Senecal will tell which advertising company she has delivered for them in the past. The reason why Lori Senecal’s brand has become a favorite among other big names in the corporate world is the fact that she pays a lot of attention to her work. Lori never gets paid until her clients get value for their money first.

Most people who have worked with Lori Senecal would say that she is one of the most focused business leaders. She always delivers her job in a timely and efficient manner. Her ability to do the work has always guaranteed shareholders a return on their investment.

With the marketing and advertising trends shifting to the digital space, Lori Senecal is already equipped with the latest tricks on how companies can advertise effectively on the digital platforms. She understands why trends are important and why companies need to be up to date with the trending forms of advertising.

The ability to stay ahead of trends has always enabled Lori Senecal to stay ahead of other players in the business of publicity. For a company to run a successful marketing campaign, it needs to understand the specific requirements of the consumer of the day and what platform they use to access information. According to Lori Senecal, when one tries to go against the grain in advertising, it ends up becoming counterproductive. Lori Senecal always shares insights on effective marketing so that a budding entrepreneur can also learn to come up with disruptive brands.

Follow her on Twitter

See more: http://inspirery.com/lori-senecal/

Bob Reina Technology Opportunities

The technology industry is growing at a rapid pace. With all of the growth and new technology in the market, many companies have a great opportunity to add value to customers in the years ahead. Bob Reina is an expert in the field, and he has great experience to draw on when giving speeches.

 

He recently gave a speech at Talk Fusion. This is a conference for leaders within the technology industry. At the conference, he addressed ways in which he believes that technology is going to change the future.

 

 

Early Life

 

Bob Reina has a lot of experience working in the technology industry. He started off working for a small business where he gained valuable experience. However, he quickly learned that he wanted to concentrate on technology in his career.

 

He worked hard to take classes at night to learn as much as possible on a subject. Bob Reina is the type of person who has a great work ethic on things he is passionate about. He was eventually able to build a great experience and knowledge base.

 

 

Future Changes

 

In many industries, technology is going to greatly disrupt the future. Some people are worried that artificial intelligence is going to take away jobs from humans. However, Bob Reina encourages people to look at the positives. Although it is true that some people will lose their jobs, more jobs will also be created in the process.

 

Bob Reina is excited about all of the options that will be available to customers and companies in the coming years. Now is the time to start preparing for the changes. Learn more: http://inspirery.com/bob-reina/

Jeremy Goldstein Explains the Value of Employee Stock Options

Jeremy Goldstein notes that stock options for employees have lost ground with a number of companies. Usually, companies award options to attract and retain top talent. Some companies suspended them to save money. However, there are complex reasons that need examining:

  • A stock’s value can significantly drop, which can make it impossible for an individual to exercise their option. As such, businesses would still need to report their expenses even though facing the risk of a stock option overhang.
  • Employees no longer have the same enthusiasm toward options. They are smart, and they know that a downturn in the economy can eliminate their stock’s value.
  •  For the employer, awarding stock options may accrue accounting challenges. As such, the cost may outweigh the benefits.

While there is some pushback on stock options, Jeremy Goldstein also provides several advantages, form the employer’s point of view, to issuing stock options. Some employers prefer stock options to a wage boost or more insurance coverage. Stock options are also relatively easy for staff members to understand.

The fact also remains that options boost employee earnings only when the stock’s value rises. Jeremy Goldstein believes this can be an incentive for employees to place focus on their company’s success.

Jeremy Goldstein and his wife and four children live in East Asheville. His wife, Heather, is an attorney with the Van Winkle Law Firm. She also stays active in community projects.

Jeremy Goldstein received his degree in Public Policy in 1994 from Duke University. Goldstein runs a boutique law firm, Jeremy L. Goldstein & Associates, that specializes in compensation advisement.

Learn more about Jeremy Goldstein:

https://www.slideshare.net/JeremyGoldstein14/
https://www.slidaceshare.net/JeremyGoldstein14/22nd-annual-naspp-presentation-2014

Mike Baur’s information on Swiss Startup Factory

Mike is the founder as well as the Chief Executive Officer of Swiss Startup Factory. He has been interviewed before and what he said about the company shows that he is proud of what he started and is looking forward to making it more and more successful. In his interview, Baur stated that Swiss Startup Factory is different from other incubators because it is different. This fact gives a clear impression that he believes in his capabilities. Business in the present world is competitive, but Mike believes that even in the competitive world he can still do something different. He went ahead to state that the main thing making his company different is the fact that it does not operate as part of another organization or a political company. When he started the company, he was confident that the set goals could be accomplished without help from other companies.

Mike states that his company is unique because the action can be taken without conflicts of interest or being interfered with other companies. His company also achieves better results because its leaders are financially committed. The Chief Executive Officer Mike Baur is the person who has made the financial leaders committed. As the CEO, he has the power to set the rules and regulations governing his company. He makes sure that leaders in each department adhere to all set rules and regulations, for the purpose of achieving all set goals. The co-founders also invest substantial funds in the company, a strategy which gives the company an incentive to make certain all people involved with the company are successful.

Currently, Mike Baur still works with Think Reloaded and is an effective CEO of Swiss Startup Factory. He majorly focuses on fundraising and financing Swiss Startup Factory. Mike followed his passion, and as a result, he earned a long lasting prosperity and through him many entrepreneurs have redefined and implemented ideas of pioneering technology, business incubators such as Swiss Startup Factory promote economic development as well as technological progress through creating free space and making investment funds available to people who truly require the resources.

It’s 5 A.M Somewhere

Dr. Scott Rocklage is the primary managing partner for 5AM Ventures. Not only is he a healthcare manager, he is also a biopharmaceutical expert. It all began at The University of California Berkeley where he got his bachelors in Chemistry and ended at Massachusetts Institute of Technology where he received his Ph.D. in Chemistry.

Dr. Rocklage now has over 20 years of experience and an extended amount of credibility to back that up. He has been a board member for WaveRx and VBI Vaccines, a board director for Novira Therapeutucs, Pulmatrix, Rennovia and Epirus Biopharmaceuticals, and a board chairman for Relypsa, Achaogen, and Semprus BioSciences.

He currently has 8 investments throughout 4 companies worth over $189 million dollars invested in Novira, Achaogen, Pulmatrix, and Rennovia. Besides the business aspect of things, Dr. Rocklage also has 20 years worth of experience in the health care field.

He was apart of getting three applications passed by FDA for the creation of new drugs and six candidates for trial runs. Mr. and Mrs. Rocklage recently donated $250,000 dollars to the rebuilding process of a nano chemistry and nano technology lab space.

Dr. Scott Rocklage joined 5AM Ventures in 2003 as a venture partner then became the managing partner in 2004. 5AM Ventures specializes in startup companies by investing or buying stakes in a company to in turn hopefully receive advertising space. Headquarters is located in Paris, France. 5AM Ventures is made up of professionals as well as investors with a passion for customer sector companies.

Making Profits Following Paul Mampilly Advice

Being able to correctly pick stocks is an incredible skill. Of course, this is a skill that can turn one into a billionaire.

When is the toughest time to pick winning stocks? When the markets are tanking. And that is exactly when former hedge fund manager Paul Mampilly made his mark.

Picking Winning Stocks

George Soros, Jim Rogers and Marc Faber are some of the big names in the hedge fund industry. Each of them have their own investment philosophies, but the thing that ties them together is success. They picked winning stocks.

When you hear about how stock picker Paul Mampilly got recognized, it seems rather amazing. Do you remember in 2009 after the Sub-Prime Mortgage Crisis and stock exchanges were shut down due to panic? When they started up again, many investors were shorting the stocks, creating a horrible bear market.

At this time, former hedge fund manager entered the Templeton Foundation stock picking contest. The goal was to use a $50 million investment and without shorting stocks, make good profits. This helped re-establish confidence in Wall Street.

In this nerve-wracking environment, Mr. Paul Mampilly earned an impressive 76% gain on his picks. The sky was the limit for successful stock analyst Paul Mampilly.

Stock Picking Author

His stock picking acumen established, Mr. Mampilly decided to take the next step and offer his services to subscribers through Profits Unlimited. Instead, of investing for them, Paul would suggest some good stocks and they would make the move with their own broker. This might be the ideal way to reach high net worth individuals.

Due to his continued success, Mampilly’s Profits Unlimited has hit the 60,000 subscribe threshold. There will never be a time when the wealthy don’t want good advice. And, how many can beat a 76% gain?

Stock picker Paul Mampilly knows what he is talking about. He has been a hedge fund manager and is now an author, sharing his top picks. If you check out his picks, you will see many people making profits following Mr. Mampilly’s advice.

Visit paulmampillyguru.com for more information about Paul Mampilly.

Unmasking the Beauty behind Arthur Becker’s Business Networks

Arthur Becker’s art studio is located in his real estate office, full of sculptures and paintings he creates for office display. He is a former Bear Stearns stockbroker and went ahead to make his fortunes by buying the earliest technology companies in the 2000s before he made in-roads into the real estate business in Ney York and the Florida. Becker’s business dealings though are vast, ranging from technology, art, real estate and finance.

A fascinating feature in Arthur Becker offices is the many old currencies he collects from African countries, especially Cameroon and Nigeria, and uses them to produce sculptures. He plans to install two major works in a commercial building in Boston. He states that he does this since nowadays most people attach personal fulfillment to money, from their hopes, security, and safety and also romance.

Man of Deals and Connections

Arthur Becker has however remained a silent money-partner, choosing instead to stay behind the scenes but in real sense backing billionaires like Michael Stern and Kevin Maloney in their recent development of 111 West 57th Street. He has an interest in the 16 storey building developed by Maloney and his partner Robert Gladstone, centered on the Madison Equities.

Money is what usually appears contorted and remains most conspicuous in Becker’s arts. The sculpture in his office is one of crumbled cash with gold bars stacked in beautiful patterns like the so-called Jenga pieces. He has however sold a number of the pieces to the prominent Wall Streeters, and in June will be exhibiting one of his newly built Sullivan Street townhouses, which he plans to have them curated by gallerist James Salom. Visit angel.co

Brief Professional History

According to The Real Deal, Becker is the Chair and CEO of Zinio and previously served as the CEO of NaviSite, a company that specialized in technological applications and management services in the United States and the United Kingdom, from the year 2002 to 2010.

NaviSite has offices in the US and UK as well as India and provides data center hosting and cloud-based management applications to corporations and enterprises. Becker was initially the senior advisor to the Vera Wang fashion industry for seven years and has remained the most active private investor in the technology industry since the NaviSite was auctioned and sold to the Time Warner in 2011 at the cost of $ 230 million.

Norman Pattiz, The Founder of PodcastOne

Norman Pattiz is the Executive Chairman of PodcastOne, a title he has held since June 23, 2016. Before that, he served as the CEO since 2013 when he launched the company. PodcastOne broadcast network is currently leading in audio on-demand programming.

On February 9, 2017, Norman together with Tom Webster, the Edison Research Vice President of Strategy publicized the results of a review of advertising of five leading consumer brands. The other variables of the study included five distinct groups of commodities and services.

The results revealed a noticeable increase in perception, intent to buy and product awareness. The main findings showed an increase in unaided commodity awareness by 37% for an automobile aftermarket product, by 24% for a lawn and garden merchandise and by 47% for financial services product.

Another outcome of the study was that more than 60% of listeners considered a particular grocery brand after the campaign but before running the advertisement, the pre-study revealed only 7% cited the specific grocery. Regarding awareness of an individual campaign message, the rise from pre-study to post-study was by 76% for casual dining restaurant and 60% for an automobile aftermarket product.

In 2016, Edison Research carried out a few studies to examine how well podcast advertising is effective. Brands which were common were launching new messaging while the lesser-known labels were in search for improved awareness. The studies were carried out through online surveys.

Norman Pattiz prides himself over 40 years’ experience in radio broadcasting scene. He founded Westwood One in 1974, the largest entertainment, traffic, talk, news and sports programming provider in the Broadcast industry. He is also the founder of Los Angeles-based Courtside Entertainment Group.

This company finances in addition to producing multi-platform high-quality programming. Norman has served Broadcast Education Association as its President. He has also served on the Broadcasting Board of Governors in the United States under the appointment of both Presidents Clinton and President Bush.

Currently, Pattiz is the Chairman of the Lawrence Livermore and Los Alamos National Security Laboratories. He subscribes to the membership of the Pacific Council on International Relations and the Council of Foreign Relations. Additionally, Norman is Regent of the University of California.

In recognition of his exceptional contributions to the radio industry, Norman was inaugurated into the National Radio Hall of Fame in 2009. Pattiz has received several awards both civic and professional awards including The Freedom of Speech Award, The Distinguished Education Service Award and several Broadcaster of the Year Awards.

Learn more about Norman Pattiz: http://finance.yahoo.com/news/norman-pattiz-announces-hollywoods-legendary-204000537.html

Nathaniel Ru-Growing a Sustainable Company

Sweetgreen has become the desirable model for other restaurant companies of the future thanks to its healthy, fresh, organic, and of course local food options. Sweetgreen has grown to include 40 locations and is only growing in popularity. Learn more: https://www.linkedin.com/in/nathaniel-ru-b04a7310

 

According to Nathaniel Ru, they have created a brand that is not only healthy for people to eat but it is a brand that really stands for something. The more common and traditional food chains could stand to learn a lot form Sweetgreen. 30% of all of Sweetgreen’s transactions are made on a mobile app or online and technology is a big part of Sweetgreen’s success. Learn more: http://observer.com/2016/04/jobs-report-sweetgreen-co-founder-jonathan-neman-lives-the-sweet-life/

 

In order to stay grounded and close to their customers, Sweetgreen shuts down their corporate office five times every year in order for everyone to work in its restaurants. The company operates without a main headquarters because they simply don’t believe in big corporate headquarters. Learn more: http://www.forbes.com/pictures/ekeg45fe/nicolas-jammet-nathaniel-ru-jonathan-neman-co-founders-sweetgreen-262627/

Nathaniel Ru, Jonathan Neman, and Nicolas Jammet met at the university they attended and took an entrepreneurship class together. They also have another thing in common: all three of them had parents that are not only first-generation immigrants but they also started their own businesses. They began Sweetgreen because they felt that there were simply no healthy eating options in the Georgetown area and that had to change. They knew that if their new business could survive the winter break when the campus was sparse of students, then they had made it. Ru doesn’t have any regrets but he does wish that he made more time to read more books when he was younger. Learn more: https://www.youtube.com/watch?v=VnQ9aK4ZmFA

 

Nathaniel Ru is an investor as well as a businessman and entrepreneur. He is Co-CEO and Co-Founder of Sweetgreen, a seasonal kitchen that offers food that supports local communities and sustainability.

 

Nathaniel Ru is from Pasadena, California and he graduated and obtained his BS in Finance from the Georgetown University’s McDonough School of Business. It is also where he became acquainted with his future colleagues, Nicolas Jammet and Jonathan Neman. They founded Sweetgreen together in 2007 and opened their very first location in Georgetown. They launched sweetlife in 2010, the largest music and food festival on the East Coast and it attracts thousands and thousands of concert goers every year. Nathaniel Ru has been recognized by many accolades such as “40 Big Food Thinkers 40 and Under” and Inc.’s “30 under 30” just to name a couple.

 

Doe Deere of Lime Crime

Doe Deere is the founder and CEO of the famous cosmetic company Lime Crime. She is the mastermind behind the famous makeup line with an unapologetic use of color in many of its products. Born in Russia, Doe moved to New York at seventeen. She later moved with her husband to Los Angeles, California. In 2004, she registered the eBay account lime crime to launch her DIY fashion line. With the desire to fuse her vibrant fashion style with that of makeup. In 2008, she started her first eccentric lipstick line. Lime Crime has based off an exuberant sense of style and includes mystical colors. Doe Deere describes Lime Crime as an intensely pigmented, bold and magical line of makeup that is animal-friendly, cruelty-free and is certified vegan. She views her makeup line as a form of freedom and self-expression.

Here is a peek into her spicy morning lifestyle. She’s up by 8.30 am with no alarms as she’s no morning person. Good rest is her secret to making a vibrant skin. Hydrates by drinking a full glass of water followed by a couple of stretches. She proceeds to take breakfast and is fond of grits, her favorite type of hot cereal. Literary her calendar dictates her life; she contacts the team through her internal company chat and responds to her urgent emails. Obsessed with The Beatles she listens to her music while doing her makeup. Glossier face wash, moisturizer by Murad then she goes right ahead to her make-up. The foundation that is set with powder, filling in eyebrows, blush, and lipstick are her favorite parts of her makeup as they add color to her life and give her freedom. This routine takes from 15 minutes to an hour of her time depending on how her day is scheduled. She spends time with her cats. At noon she arrives in her office to get a briefing on work this may end at 6 pm or run to midnight.

Lime Crime is my holy grail; the liquid matte glides onto my lips leaving a luxurious sensational finish. Long lasting, stays on through food and drink for hours. The colors are vibrant and genuine to the bottle; you will get the same color seen on the bottle on to your lips. I found it less drying than most of the liquid lipsticks I use. It is my criminally coveted form of expression.

Follow Doe Deere on Instagram.