When Betterworks Systems Inc. launched in 2013, its focus was on improving human resources management efforts. Over the years, the company’s hard work and focus on innovation has made it a true leader in the industry. Investors infused Betterworks with $27 million in additional funding through a recent extended Series B funding round. This increased its total funding to $65 million.
Betterworks’ Continuous Performance Management program has been well-received in the marketplace and stands apart from its competitors in critical ways. The company’s main competitors produce software mostly used to facilitate employee performance reviews by HR professionals. The Betterworks program has a user-friendly dashboard design with more pronounced applications and a cloud-based platform. Some of its applications are designed to facilitate goal creation, monitor progression, encourage and enable intra-office communication, and provide feedback.
The company’s management attributes its product’s appeal to an ongoing focus on improvement. In fact, the additional capital raised from the recent funding round will be used to continue to innovate and improve features. The company recognizes that its customers have diverse and rapidly changing needs, so a focus on innovation is critical to its ongoing success.
The success of this strategy is documented through user data. Annual user accessibility of the program’s features has grown by 100 percent each of the previous two years. These applications are designed to provide users with improved talent retention rates, exceptional agility, and enhanced performance.
The HR-centric software company is based in Redwood City and has a second office in New York City. Some of its other successful products include Goal Science and Glance, which offer different features with the primary goal of facilitating the creation of goals and the oversight of goal progression.
Download the Betterworks App –https://itunes.apple.com/us/app/betterworks/id1232326234?mt=8