How Does Organo Gold Fit Into The Coffee Culture?
First, it is important to note that coffee is certainly a culture. Though it is hard to define, the coffee culture involves coffee and social interaction. The culture itself has been divided into three waves. The first wave started in the late 1800s and extended into the 1980s. This is the time when brands like Maxwell House were found in most coffee cups. The second wave was about making good tasting coffee. This is when flavored coffees were introduced. The third wave is about coffee appreciation. Coffee drinkers are interested in sustainability and knowing their coffee’s origin.
Even though Organo Gold fits into the third wave, they are pushing the boundaries. Not only do they have an appreciation for coffee, but they are taking it a couple steps further. They are expanding the line of coffees that are offered to consumers. Organo Gold is more than great tasting instant coffee. Their coffees are enriched with health benefits that are not found in other coffees. Organo Gold adds Ganoderma Lucidum spores to their coffee, which has been used for centuries in ancient Chinese medicine. The spores contain a variety of nutrients and antioxidants.
Organo Gold does not stop there. Not only is it very easy to keep your pantry stocked with your favorite Organo Gold flavor by placing an order directly with Organo Gold, but people can become fully immersed in the coffee culture by becoming a distributor. Distributors get a chance to interact with other people who love coffee while making money.
Organo Gold has more than coffee, tea, and cocoa. They have health-related products that contain Ganoderma. Organo Gold is making their mark in many different markets worldwide.