The RealReal Evolution of Beauty

The RealReal is a premier online retail company where one can buy and sell name brand merchandise. In 2017, the company’s founder and CEO, Julie Wainwright was recognized by San Francisco Business Times as being the most influential woman in the retail industry. She innovated the world of fashion and shopping. For just a span of six years, the company’s revenue tremendously increased. As of December 2017, the company’s estimated annual revenue is $500 million.

The company is famous for re-selling brands like Versace, Valentino, Yves Saint Laurent and UGG Australia among others. The RealReal’s success did not stop from buying and selling authentic apparels. Julie Wainwright is constantly innovating and finding ways to expand the business market. Recently, the company explored newer heights, they are now selling beauty products. According to the article published in WWD where they interviewed Wainwright, The RealReal is testing all sorts of beauty products, the only difference is—they are selling all new beauty line. Among others, Pai Skincare, Rahua, Ellis Brooklyn, Babo Botanicals, Joanna Vargas, In Fiore, Maison Louis Marie, Kahina Giving Beauty, Olio E Osso, Julisis, Uma Oils, Grown Alchemist and Cap Beauty. Wainwright is weighing the market; she knows these products are not yet a household name. She knows how powerful marketing can do to promote these products. The RealReal already have an existing app for clients to download, so it would not be as hard to market their beauty line. The beauty products are directly sold on The RealReal’s website.

The company’s move proved that anything is possible when you put your heart and soul in making a business work. Julie Wainwright is on top of her game; she is the best example of an empowered woman. It is possible to dream big even if you start small. Visit The RealReal and purchase now!