Norman Pattiz, The Founder of PodcastOne

Norman Pattiz is the Executive Chairman of PodcastOne, a title he has held since June 23, 2016. Before that, he served as the CEO since 2013 when he launched the company. PodcastOne broadcast network is currently leading in audio on-demand programming.

On February 9, 2017, Norman together with Tom Webster, the Edison Research Vice President of Strategy publicized the results of a review of advertising of five leading consumer brands. The other variables of the study included five distinct groups of commodities and services.

The results revealed a noticeable increase in perception, intent to buy and product awareness. The main findings showed an increase in unaided commodity awareness by 37% for an automobile aftermarket product, by 24% for a lawn and garden merchandise and by 47% for financial services product.

Another outcome of the study was that more than 60% of listeners considered a particular grocery brand after the campaign but before running the advertisement, the pre-study revealed only 7% cited the specific grocery. Regarding awareness of an individual campaign message, the rise from pre-study to post-study was by 76% for casual dining restaurant and 60% for an automobile aftermarket product.

In 2016, Edison Research carried out a few studies to examine how well podcast advertising is effective. Brands which were common were launching new messaging while the lesser-known labels were in search for improved awareness. The studies were carried out through online surveys.

Norman Pattiz prides himself over 40 years’ experience in radio broadcasting scene. He founded Westwood One in 1974, the largest entertainment, traffic, talk, news and sports programming provider in the Broadcast industry. He is also the founder of Los Angeles-based Courtside Entertainment Group.

This company finances in addition to producing multi-platform high-quality programming. Norman has served Broadcast Education Association as its President. He has also served on the Broadcasting Board of Governors in the United States under the appointment of both Presidents Clinton and President Bush.

Currently, Pattiz is the Chairman of the Lawrence Livermore and Los Alamos National Security Laboratories. He subscribes to the membership of the Pacific Council on International Relations and the Council of Foreign Relations. Additionally, Norman is Regent of the University of California.

In recognition of his exceptional contributions to the radio industry, Norman was inaugurated into the National Radio Hall of Fame in 2009. Pattiz has received several awards both civic and professional awards including The Freedom of Speech Award, The Distinguished Education Service Award and several Broadcaster of the Year Awards.

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