“EOS is everywhere” would be an understatement. The EOS Lip Balm (or Evolution of Smooth) Lip Balm brand is being well received by the public and business is truly booming. With their cleverly placed marketing in magazines, on billboards, and all over the web, the ads put out by EOS Lip Balm are reminiscent of their signature Easter egg-like packaging. With beautiful, toned down colors that are easy on the eyes, EOS has managed to appeal to the masses with their unique twisted containers that are smooth to open, apply, and easily fit in the hand.
The real hub-bub started seven years ago, when the EOS Lip balms started showing up on Walmart, Target, and Walgreens shelves. Honeydew and grapefruit were favorites, due to how rare they were to find in other lip balms at the time. A superstar endorsement deal with Miley Cyrus, Kim Kardashian, and Christina Aguilera, certainly didn’t hurt their marketing of the affordable lip product.
According to statistics gathered by Kline Research, it was EOS who have been able to drive sales in the oral category all on their very own. Over 1 million units are sold per week of EOS Lip Balm and their growth isn’t expecting to see a decline in numbers anytime soon.
In fact, there is a projected increase of up to $2 billion by the end of the year 2020. That is a lot of EOS Lip Balm units being sold within a short amount of time. It is not surprising, since the company’s model runs off of their all-natural products and that is exactly what a millennial is looking for in their skincare routine.