During the month of September, L’Oreal Paris held its second annual fashion show. The show was held at the French capital on a 60-meter floating runway. Some famous celebrities were spotted at the event, and some of them walked the runway. Eva Longoria, Elle Fanning, and Louise Bourgoin all walked the runway during the show. Nikolaj Coster-Waldau and Marie Bochet were a couple of well-known faces that went to support the event.
The event was held in order to showcase the brand new beauty trends and to spread beauty to every person. The fashion show showcased creativity and diversity to all types of women around the world. Val Garland, L’Oreal’s makeup artist, and famous hair stylist, Stéphane Lancien, came up with 70 new looks to showcase at the show. Also, 13 different partners of L’Oreal Paris showcased some of their products on the runway.
The show was open to the public so everyone could see for free. Giant screens were set up so visitors and tourists could watch the show, and drones filmed the event. The show was aired in over 30 different countries. It was a successful event just as the last one was. It took eight days to build and take down the 60-meter floating runway, but it was worth the hard work.
The show was overseen by Nicolas Krafft. He made sure the event was glamorous and magical as usual. Creativity and diversity inspired him throughout the creation of the show. He wanted to show the world different beauty looks could be achieved through different people and diversities.
Nicolas Krafft is the Vice President of Global Business Development at L’Oreal and has worked for the company since 2004. He takes pride in the work he does, and in the employees he hires. He always gives 110% to make sure the company is at it’s best.